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The key to using storytelling in marketing is to actually have a story.

Chris Guillebeau demonstrates the ability to wrap story into a product launch, complete with a cross-country train trip. Worth the quick read.

We are working on a presentation for Nielsen, in which we transform a boring presentation of facts and charts into first person narrative from a fictional character. Let’s hope it’s enough to entertain the policy wonks for 5-10 minutes.

A Pecha Kucha Wrap-up among other things

Our designer and event coordinator writes a wrap up of the latest Pecha Kucha in Jacksonville, Florida.

Also of interest, one of Stephanie’s comics appears in an international publication.

Oh and we have a new intern. Welcome Kayleigh! She’s not on twitter yet so how can we brag about her? For sou can check out her vintage clothing store, Chateau Vintage.

There’s other stuff happening Thursday, May 27:

That’s all for now.

Upgrading to wordpress

We’ve made the big switch from Blogger to Wordpress and are experimenting with new themes and designs. Hang in there, we’ll get it looking good before long.

ArtShare, ILY and more

With Facebook, Twitter and other SM it seems the good old-fashioned blog is passe. It’s been almost 6 months since I wrote anything…
So much has happened since then. We’ve landed a major project with a healthcare system, almost officially launched our ArtShare program and my website photography, invite and announcement biz, www.ilyweddings.com.
ArtShare is probably my [...]

Do photographers need branding?

Some photographers are pro-branding, agnostic or anti-branding.
This is what I find startling though. Photographers are story-tellers. A picture is worth a thousand words right? Our clients are looking to us to create images enhance our businesses, our lives. Whether the photos end up in a magazine, photo album or art gallery they become part of [...]

It’s a new brand!

Some friends of mine are offering a grant to one lucky/worthy non-profit organization.

Details and application here.